Category Archives: Videos

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

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Ismail: The Last Days

I went to watch Ismail: The Last Days at KLPac with Nora yesterday.

I’ve never considered myself as a cultured person (despite what my Visual Bookshelf says) but I think that Ismail was pretty good. The cast was convincing, the score was inspiring and the set was interesting –  and just what the fuck was that blue plastic thing hanging from the ceiling?

I hadn’t watched a local musical before, but now I think I won’t mind watching a few more.

[Applause]

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The Ultimate Argument Settler

You can debate about the future of user-generated content all you want.

Whatever makes you happy.

But seriously, how cool is Yojimbo with a lightsaber? See the rest of the 10 Best Lightsaber Mashups @ Videogum.

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The Rebel Scum – Bak Datang The Video

The Rebel Scum’s video for, Bak Datang, their first Malay single, is finally out on YouTube.

I remember being invited to the shoot, sometime last year, but I had to decline because I was working on a pitch.

(And the shoot was scheduled on a Sunday afternoon. Yeah, what the fuck, right?)

Well, too bad. Otherwise I could’ve been making a fool of myself (as I usually do) up there with the rest of the crew.

Check The Rebel Scum’s blog for a higher-definition video.

Oh yeah and nice work, Perez and Cody!

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Ni Ten Ichi Ryu

So, what’s the point of having a blog if, like, you don’t post your most favorite drum n bass video ever?

I listened to Photek’s Ni Ten Ichi Ryu way before I saw the video, but when I watched the video, it was like I was listening to the track for the first time ever.

The choreography and symbolism was something far beyond what I expected of a dnb video, which, at the time, typically featured b-boys from the ghetto dancing under typical inner city underpasses.

Needless to say, Photek will always be one of my heroes because after I watched this video, drum n bass became more than drum n bass.

Hope you like it, too.

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5 things I learned from Adfest 2008

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(Image from Pebbles. Thanks, Pebbles!)

In no particular order, here are 5 things I learned from Adfest 2008:

1. BBDO workouts are great

A BBDO workout is basically a special brainstorming session where people from all over the network turn up to generate ideas for our clients.

I was lucky enough to be part of BBDO Bangkok Chief Creative Officer Suthisak Sucharittanonta‘s team. I met some really cool folks from Japan and the Philippines, too.

For real: you learn a lot when you’re the only digital guy in your team.

2. Stefan Sagmeister rocks

“What the hell is the founder’s signature doing on the back of the card?”

The design guru not only spoke of the wisdom he gained throughout life but also told all of us why our business cards suck. Seriously, that was the highlight of Stefan Sagmeister‘s speech.

Agencies, maybe it’s time to rethink your design values. Readers, if you’re into design, you can probably learn a hell of a lot from Sagmeister.

Just try not to copy him too much, if you can.

3. So does Paul Kemp-Robertson, Tony Davidson and Alex “Burnie” Burnard.

The ‘digital’ guys made a lot of sense. Maybe because they talk the talk because they walk the walk.

Alex Burnard was funny.

Tony Davidson made me want to work for Honda.

And Paul Kemp-Robertson made me happy that I am a Contagious subscriber.

Seriously, Paul has some really good ideas up his sleeve. And he knows his shit like Cedric.

4. And Nissin Cup Noodles rules, too.

Or to be exact, the ambitious Freedom Project. It was a campaign that promoted the 35th Anniversary of Nissin Cup Noodles.

What? How in the world do cup noodles rock?

When they’re part of a campaign that includes people like Katsuhiro Otomo (the dude who made Akira).

It won a 360 Lotus. And that’s not a very easy thing to do, folks.

5. Awards shows are still just awards shows

I went to the Kancils and the DMAM awards shows in 2007. I just came back from Adfest 2008.

It’s inspiring to see great work, especially work like Colour Tokyo and the Freedom Project but I had to keep reminding myself that none of the work that I saw was judged on the basis of effectiveness.

In the words of a judge that I spoke to right after the awards dinner, it was a purely creative awards show.

Maybe I’m anal-retentive, but I can’t separate good digital work from good results.

And ladies and gentlemen, I’m not talking about hits.

All in all, it was an insightful experience and of course, I’m very thankful for it.

Next on my list; the Webbies!

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Web Harmony

Web Harmony, a new ad campaign for Microsoft Expression Studio, pits web designers against developers.

But what about the information architects?

Where do we fit in? =P

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