Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

Ismail: The Last Days

I went to watch Ismail: The Last Days at KLPac with Nora yesterday.

I’ve never considered myself as a cultured person (despite what my Visual Bookshelf says) but I think that Ismail was pretty good. The cast was convincing, the score was inspiring and the set was interesting –  and just what the fuck was that blue plastic thing hanging from the ceiling?

I hadn’t watched a local musical before, but now I think I won’t mind watching a few more.

[Applause]

The Ultimate Argument Settler

You can debate about the future of user-generated content all you want.

Whatever makes you happy.

But seriously, how cool is Yojimbo with a lightsaber? See the rest of the 10 Best Lightsaber Mashups @ Videogum.