Category Archives: Advertising

You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)

Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.

In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”

You labeled people who subscribe to the awards culture as connoisseurs of esoterica.

And in the process, you said, we’re becoming more about us, and less about changing the world.

Hate to break it to ya, Jeff, but scam ads aside, you’re wrong.

Because, if you’re labeling the awards culture the fringe, then you’re also admitting that it is part of the long tail.

Today’s culture accommodates esoterica. And the Internet is its curator.

If there is an audience for anything on the Internet, then there is an audience for award-winning work, outside of advertising. And you can find them at places like Twitter, YouTube and of course, FFFFOUND!

You’ll find people who appreciate clever advertising anywhere. In music forums, on typography blogs and even good old fashion MSN. In fact, the probability of finding award-winning ads on the Internet is now more than ever since our industry discovered the wonderful world of viral marketing.

(And of course, there’s Google)

So, with all due respect, sir, you’re totally missing the point: Awards are not killing the industry. Scam work, probably.

But not awards, because now is the time for really creative work to not only shine but also, to be found.

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Filed under Advertising, Art, Awards, Content, Cool, Ideas, Trends, Web

Thank You for Reading

(Image from TODO.TO.IT‘)

Hello strangers.

Just want to say thanks for dropping by. Even though I haven’t been posting much these days. It’s pretty encouraging that there are people still stumbling across my posts through search engines and, gasp, RSS readers.

So, what the hell are you guys reading?

An old review of Happy.com.my.

My poking fun at ad agency websites.

A casual observation of Blog Bumper Stickers.

The Rebel Scum ‘Bak Datang’ video.

My post on insights into judging at the Kancil Awards.

A rant about a pair of adidas sneakers.

Notice how I didn’t make any promises of updating more often?

Aha!

Smart, aren’t I?

Thanks for visiting. I do intend to start posting more, actually. But all in good time, okay?

Peace.

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Filed under Advertising, Blogs, Content, Design, Events, Geek, Ideas, Information Architecture, Life, Reviews, Sneakers, Trends, Web

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

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There goes the Kancils

(Image from Arizona Dry Bones)

The bad news: We won’t be submitting any work for the Kancil Awards, this year.

That’s because we’re not a 4As agency.

The good news: We’ve got the go-ahead for submissions for the Webby Awards.

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Filed under Advertising, Awards, Events, Life, Uncategorized, Web

Hotlink killed the radio star

Couldn’t resist posting up this picture of Mooky and Theo. Who would’ve thought you guys make such great ad talents for Hotlink? You know you rock, right?

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Filed under Advertising, Funny, Life, Web

Kancil Awards 2008 – Change the Game

It’s amazing how much the industry has changed over the period of a year.

Why, just look at the new Kancil Awards website. It’s so much better than that piece of crap they did last year. Honestly, guys, well done! And welcome to the World Wide Web.

Anyway, I’m looking forward to this year’s festival. There’s some really good speakers including CP + B’s Alex Burnard and of course, Iain Tate from Poke London. And, fingers-crossed, there should be even better interactive work this time around.

I really hope I can make it for the talks. And if I win anything again, well, that would be nice, too.

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Filed under Advertising, Awards, Design, Events, Life, Previews, Uncategorized, Web

The Resident Evil Activity Book For Kids

Hey, this could have been a clever idea for a non-traditional advertising campaign, Capcom.

Pointless, but yes, to quote blogger Craig Axxie, it’s quite brilliant.

Oh well.

(Source: The-Minus World)

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Filed under Advertising, Art, Content, Cool, Design, Funny, Games, Geek, Ideas, Trends