Tag Archives: UK

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

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BBC’s 100 Things We Didn’t Know Last Year

newcastle-in-bits.jpg

(Image from Geordie Life.com)

Believe it or not, Newcastle is the noisiest place in England.

I think the noisiest place in Malaysia is a cinema.

Check out BBC News’ Magazine Monitor for 99 more interesting things that you didn’t know last year.

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