Tag Archives: UK

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.


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Filed under Advertising, Content, Cool, Ideas, Reviews, Trends, Videos, Web

BBC’s 100 Things We Didn’t Know Last Year


(Image from Geordie Life.com)

Believe it or not, Newcastle is the noisiest place in England.

I think the noisiest place in Malaysia is a cinema.

Check out BBC News’ Magazine Monitor for 99 more interesting things that you didn’t know last year.


Filed under Cool, Ideas, Trends