Tag Archives: MINI

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

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The Other MINI

theothermini1.jpg

You may have seen some cryptic wall projections around Kuala Lumpur recently.

They’ve got something to do with The Other MINI. Ho ho.

Head to Velvet at Zouk tonight to find out more.

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