Category Archives: Content

You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)

Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.

In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”

You labeled people who subscribe to the awards culture as connoisseurs of esoterica.

And in the process, you said, we’re becoming more about us, and less about changing the world.

Hate to break it to ya, Jeff, but scam ads aside, you’re wrong.

Because, if you’re labeling the awards culture the fringe, then you’re also admitting that it is part of the long tail.

Today’s culture accommodates esoterica. And the Internet is its curator.

If there is an audience for anything on the Internet, then there is an audience for award-winning work, outside of advertising. And you can find them at places like Twitter, YouTube and of course, FFFFOUND!

You’ll find people who appreciate clever advertising anywhere. In music forums, on typography blogs and even good old fashion MSN. In fact, the probability of finding award-winning ads on the Internet is now more than ever since our industry discovered the wonderful world of viral marketing.

(And of course, there’s Google)

So, with all due respect, sir, you’re totally missing the point: Awards are not killing the industry. Scam work, probably.

But not awards, because now is the time for really creative work to not only shine but also, to be found.

Advertisements

1 Comment

Filed under Advertising, Art, Awards, Content, Cool, Ideas, Trends, Web

Thank You for Reading

(Image from TODO.TO.IT‘)

Hello strangers.

Just want to say thanks for dropping by. Even though I haven’t been posting much these days. It’s pretty encouraging that there are people still stumbling across my posts through search engines and, gasp, RSS readers.

So, what the hell are you guys reading?

An old review of Happy.com.my.

My poking fun at ad agency websites.

A casual observation of Blog Bumper Stickers.

The Rebel Scum ‘Bak Datang’ video.

My post on insights into judging at the Kancil Awards.

A rant about a pair of adidas sneakers.

Notice how I didn’t make any promises of updating more often?

Aha!

Smart, aren’t I?

Thanks for visiting. I do intend to start posting more, actually. But all in good time, okay?

Peace.

Leave a comment

Filed under Advertising, Blogs, Content, Design, Events, Geek, Ideas, Information Architecture, Life, Reviews, Sneakers, Trends, Web

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

Leave a comment

Filed under Advertising, Content, Cool, Ideas, Reviews, Trends, Videos, Web

Hello, New Year.

New year, new blog header, right?

I’ve decided to switch back to the Press Row theme. I don’t know, I just think this is the most accessible theme for me (and perhaps, you).The blog header is from my old blog, Kamotherapy, where I used to blog about music and life, back in college and during my first few months at Proximity Malaysia. Those were interesting times.

So, yeah, back to the old school.

On the other hand, I’ve been checking out some free WordPress themes and I’m liking ASCII One Sandbox a hell of a lot, I’ve got to say.

It’s simple, easy on the eyes and the flow is just nice for reading. I think I’ll use it as the new design for the next iteration of this blog – drum-roll – when I get my new domain and move everything over there.

Here’s to the new year, and the next cycle of life.

1 Comment

Filed under Blogs, Content, Events, Life, Trends, Web

Badass

These squirrels look so badass that I just had to share this with you.

See more Kungfu Squirrels photos at Mail Online.

Man, they are so crunk.

4 Comments

Filed under Content, Cool, Funny, Life, Trends, Web

Poverty

(Image from utopiacere’s Flickr)

It’s Blog Action Day and the subject that I’m posting about this year is Poverty.

So, how can information architects help fight poverty?

Honestly, I have no fucking idea.

But how can you help the fight against poverty, as a person?

Make it personal.

You don’t always have to donate cash to big organizations where you have no idea where your money is going. You can do better than drop 10 cent coins at fast-food outlet or beggars on the street.

You can stop keeping your distance.

If you want to truly make a difference, do it yourself instead of letting other people decide what happens. It’s more personal and a hell of a lot more meaningful to give directly to the people who are in need. There’s tons of homeless and poor people walking around your city. There’s volunteer organizations. And there’s always your local church/mosque/temple/shrine/synagogue.

So, if you’re serious about helping the poor, stop the car, get out and go talk to them. Ask them what you can do. Give something other than your loose change.

Leave a comment

Filed under Content, Development, Events, Ideas, Information Architecture, Life, Trends, Web

The Resident Evil Activity Book For Kids

Hey, this could have been a clever idea for a non-traditional advertising campaign, Capcom.

Pointless, but yes, to quote blogger Craig Axxie, it’s quite brilliant.

Oh well.

(Source: The-Minus World)

Leave a comment

Filed under Advertising, Art, Content, Cool, Design, Funny, Games, Geek, Ideas, Trends