Category Archives: Books


I have just finished reading Eiji Yoshikawa’s Musashi.

I have never read a book quite like it before, so I have nothing to compare it to.

You should read it, too. But it’s over 900 pages long, so if you’re in advertising, I recommend quitting your day job, first.



Filed under Books, Cool, Geek, Life

Top Usability and Interaction Design Books


(Image from Psych Services, USCD)

A while ago, I recommended that you steal a book by Jakob Nielsen on web usability.

Recently, Smashing Magazine compiled the web usability to-read list.

Have a look at the list. Don’t you just feel like stealing reading all of them?


Filed under Books, Usability, Web

Our Dumb World


When I was in college, my ambition was to be a writer who could write like Nathan Rabin, Tasha Robinson or Scott Tobias from The Onion.

I’ve been a fanboy since the late Nineties and The Onion is still one of my top reads because of its constant ability to innovate and create the freshest content; the CIA jokes never get old.

While you’re at the site, check out Our Dumb World, powered by Google Maps.

I was having so much fun reading the facts on the map that it was almost twenty minutes later that I realized I was actually engaging a product demo!

What I thought was just another cool new section on the site turned out to be a promotion of content that’s available in The Onion’s new book, Our Dumb World: Atlas of the Planet Earth.

The cool thing was that book wasn’t advertised as a book, but as engaging content that could lead to a purchase. Because the experience was framed in such an unobtrusive manner, I never developed a mindset that I was being forced to try something new; on the contrary, I was surprised that I could buy a copy of the book for only $23.95.

“For more soul-crushing information in a handsomely bound volume, purchase Our Dumb World: The Onion’s Atlas Of The Planet Earth.”

Now, that’s great advertising.

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Filed under Advertising, Books, Cool, Funny, Ideas, Reviews, Trends

Some Clients Can Be Cool, Too


While it’s therapeutic to bitch about clients on blogs, it’s also great to read stories about what it’s like to work with cool clients.

Andy Rutledge talks about what it was like to design a website for his 10 year-old son Evan.

The brief?

“To talk about the books I read.”

How cool is that?

Check out Evan’s Book Site here.


Filed under Books, Cool, Design, Development, Web

Steal This Book! Prioritizing Web Usability


Well, don’t actually steal it.

But if you’re serious about making better websites, go to and place an order for Jakob Nielsen and Hoa Loranger’s Prioritizing Web Usability now. It might be a little outdated, especially in terms of web standards, but it’s still a great book to read if you want to revisit early web usability findings or want to get to know the basics.

I finally got my hands on a copy of the book, courtesy of one of my account managers!

Yes, we’re all a little geeky here at Proximity.


Filed under Accessibility, Books, Design, Development, Information Architecture, Usability, Web