Category Archives: Ideas

You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)

Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.

In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”

You labeled people who subscribe to the awards culture as connoisseurs of esoterica.

And in the process, you said, we’re becoming more about us, and less about changing the world.

Hate to break it to ya, Jeff, but scam ads aside, you’re wrong.

Because, if you’re labeling the awards culture the fringe, then you’re also admitting that it is part of the long tail.

Today’s culture accommodates esoterica. And the Internet is its curator.

If there is an audience for anything on the Internet, then there is an audience for award-winning work, outside of advertising. And you can find them at places like Twitter, YouTube and of course, FFFFOUND!

You’ll find people who appreciate clever advertising anywhere. In music forums, on typography blogs and even good old fashion MSN. In fact, the probability of finding award-winning ads on the Internet is now more than ever since our industry discovered the wonderful world of viral marketing.

(And of course, there’s Google)

So, with all due respect, sir, you’re totally missing the point: Awards are not killing the industry. Scam work, probably.

But not awards, because now is the time for really creative work to not only shine but also, to be found.

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Filed under Advertising, Art, Awards, Content, Cool, Ideas, Trends, Web

Thank You for Reading

(Image from TODO.TO.IT‘)

Hello strangers.

Just want to say thanks for dropping by. Even though I haven’t been posting much these days. It’s pretty encouraging that there are people still stumbling across my posts through search engines and, gasp, RSS readers.

So, what the hell are you guys reading?

An old review of Happy.com.my.

My poking fun at ad agency websites.

A casual observation of Blog Bumper Stickers.

The Rebel Scum ‘Bak Datang’ video.

My post on insights into judging at the Kancil Awards.

A rant about a pair of adidas sneakers.

Notice how I didn’t make any promises of updating more often?

Aha!

Smart, aren’t I?

Thanks for visiting. I do intend to start posting more, actually. But all in good time, okay?

Peace.

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Filed under Advertising, Blogs, Content, Design, Events, Geek, Ideas, Information Architecture, Life, Reviews, Sneakers, Trends, Web

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

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Filed under Advertising, Content, Cool, Ideas, Reviews, Trends, Videos, Web

The TelePresence is strong with this one

(Image from Bernard Leong)

I’ve experienced Cisco’s TelePresence technology and I must say, it’s pretty amazing.

I met up with bloggers Daniel Cerventus and James Yeang to test the TelePresence 3000, recently. It was all pretty informal, which is good; no major PR fuss, no jostling for front row seats or fighting over swag. They showed us to a room, sat us down and bang, we were looking across a table at people in Singapore just like they were sitting right in front of us.

The folks in Singapore were, in fact, sitting in a room much like ours. It was tastefully lit, had three 65-inch screens and chairs and a table.

But as we introduced ourselves and got to know a little about them, it felt more like our two rooms were magically linked together, rather than just a bunch of people talking to each other like they weren’t thousands of miles apart.

If you’re used to Skype or MSN video calls, just imagine what it would be like to be talking to someone far away yet be completely free of lags, audio clipping or just about any other annoyance that comes with modern video-conferencing. It’s not that I’m being paid to say this, but TelePresence is just that good. I’d love to have a look at their usability case studies because it’s wonderful how they made it so easy to use.

Of course, we ended up chatting long past our time limit, but hey, it’s not every day you get to experience a bit of science fiction come to life, right?

While the cost and practical use may deter private ownership, I’d definitely recommend this sort of tech to companies as a way of improving communication between offices and cutting down travel costs. You’d probably end up saving a hell of a lot more with one of these babies in your HQ, where you can dial in and ‘meet up’ with your counterparts practically every day, instead of wasting money flying people all over the place for short business trips, all year round.

You can find out more about what Cisco does on their blog.

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Filed under Cool, Development, Events, Geek, Ideas, News, Previews, Trends

Fo’ Shuurl, homes

Shuurl is free URL-shortening service, from the folks at SEOrush that comes with safety ratings and lets you preview and discover, in a limited way, what URLs people are snipping.

I love small innovations like this.

It’s what makes the Web so much fun.

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Filed under Ideas, Trends, Web

The User Experience Designer’s Anthem – Part 2

(Image from Daniel Heaf’s Flickr)

Whitney Hess, you were indeed on to something when you declared Coldplay’s Fix You as the User Experience Designer’s Anthem.

Last night, I was driving home when I suddenly realized that The Klaxons ‘Not Over Yet’ could be a user experience anthem, too.

So, for the benefit of folks who haven’t heard of The Klaxons (or haven’t been to  Twilight Action Girl), here are the lyrics:

The Klaxons ‘Not Over Yet’

I’ll live for you
I’d die for you
Do what you want me to
I’ll cry for you
My tears will show
That I can’t let you go

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet

Don’t let me down
Don’t make a sound
Don’t throw it all away
Remember me
So tenderly
Don’t let it slip away

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet

Ooooh…
Yeahh…

I’ll live for you
I’d die for you
Do what you want me to
I’ll cry for you
My tears will show
That I can’t let you go

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
‘Cos I can see through you.

Thanks for the inspiration, Whitney.

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Filed under Ideas, Information Architecture, Life, Music, Uncategorized, Web

Poverty

(Image from utopiacere’s Flickr)

It’s Blog Action Day and the subject that I’m posting about this year is Poverty.

So, how can information architects help fight poverty?

Honestly, I have no fucking idea.

But how can you help the fight against poverty, as a person?

Make it personal.

You don’t always have to donate cash to big organizations where you have no idea where your money is going. You can do better than drop 10 cent coins at fast-food outlet or beggars on the street.

You can stop keeping your distance.

If you want to truly make a difference, do it yourself instead of letting other people decide what happens. It’s more personal and a hell of a lot more meaningful to give directly to the people who are in need. There’s tons of homeless and poor people walking around your city. There’s volunteer organizations. And there’s always your local church/mosque/temple/shrine/synagogue.

So, if you’re serious about helping the poor, stop the car, get out and go talk to them. Ask them what you can do. Give something other than your loose change.

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Filed under Content, Development, Events, Ideas, Information Architecture, Life, Trends, Web