(Image from The Force.net)
We’re almost there.
It’s amazing how much the industry has changed over the period of a year.
Why, just look at the new Kancil Awards website. It’s so much better than that piece of crap they did last year. Honestly, guys, well done! And welcome to the World Wide Web.
Anyway, I’m looking forward to this year’s festival. There’s some really good speakers including CP + B’s Alex Burnard and of course, Iain Tate from Poke London. And, fingers-crossed, there should be even better interactive work this time around.
I really hope I can make it for the talks. And if I win anything again, well, that would be nice, too.
Seriously, it rocks.
Lately, I’ve been using it to sketch out site maps the size of Wisconsin. OK, well, maybe not the size of Wisconsin, which is 65,498 square miles, by the way. But hey, you get the idea.
You don’t even have to be an IA to love this stuff; if you spend hours every day drawing flowcharts or mapping out processes or even if you’re just looking for a brainstorming tool, this is it. I’ve ranted about stuff like Freemind and WriteMaps before, but this stuff is just so much more incredibly on point. Just try it out.
Ever wondered what you can learn about website redesigns from the old XP versus Vista debate?
Well, I think the underlying reason why a lot of XP users are still resisting the switch to Vista is because the latter is just so visually different. I don’t think it’s got anything to do with actual brand loyalty or software compatibility.
I think just boils down to a case of visual familiarity.
In other words, there’s a big learning curve to get past, a big visual difference between Old and New. So big, in fact, that it’s not only enough to put you off experimenting with it, it’s also big enough to put you off even liking it.
So, how come Mac users never complain about this kind of stuff? Ever overheard a Mac user complaining about how their new OS isn’t as easy to use as their old OS?
I think that’s because Mac OS X updates always introduce incremental changes.
In other words, they’ve paced themselves with their OS updates, and instead of changing everything visually from top to bottom, they’ve retained the same look and feel of their interface. They’ve kept things familiar, so that people don’t have to learn as much about the system as PC users usually do, because each Windows update looks dramatically different from the last one.
Like Windows XP and Vista.
So, how does this apply to web redesigns?
It’s simple: Prefer incremental visual change to a complete redesign, ceteris paribus.
The less you do to change an interface that’s been around long enough for everyone to get familiar with and comfortably use, the less resistance you’ll encounter that’s associated with learning something new.
I think people look for their favorite visual cues when they browse, and retaining as many of these cues, while improving the functionality and usability of a website, is the key to creating a redesign that people won’t resist.
Common sense, no?
There must be some cool explanation behind it that I’m not getting.
By the way, all of the tees are sold out, except for Redesign/Realign.
Since I was planning on geeking out my wardrobe anyway, I went over to Agency Fusion’s Make My Logo Bigger Cream shop. They still stock those cool trucker caps, mugs and ohwhythehellnot, boxer shorts.
Maybe I’ll get a trucker cap.