Tag Archives: Japan

Comments is king

(Image from www.am.askanet.ne.jp)

I officially hate the phrase “Content is king”.

I hate it. I fucking hate it.

It’s so overused now that it has lost all meaning.

So what if you have great content? So what if you believe in high production values? What’s the point if no one leaves a comment?

We have to amend that concept to “Comments is king”.

Think about it; if your content doesn’t incite any sort of interaction from your audience, then is it really king? If I don’t feel the urge to leave a comment, right there and then, or if you don’t even give me the chance to leave a comment, right there and then, then what’s the point?

Where’s it gonna go from there?

Okay, here’s what I mean: The image above is a photo of Japanese rice field art. It’s cool in a steampunk Star Wars sorta way, but what’s even cooler is the number, and quality, of comments that it evokes.

There’s a whole debate going on about it, over there. Every one of those people have a valid opinion, a unique sentiment to express; are the patterns on the rice fields Photoshopped? Or are the photos real? Who knows? Who cares?

Your audience does. And it always shows.

So yeah, comments is king.

Chris Brogan, if you’re reading this, back me up?

(Source: Matador Pulse)

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Filed under Art, Content, Cool, Design, Geek, Ideas, Trends, Web

Musashi

I have just finished reading Eiji Yoshikawa’s Musashi.

I have never read a book quite like it before, so I have nothing to compare it to.

You should read it, too. But it’s over 900 pages long, so if you’re in advertising, I recommend quitting your day job, first.

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Filed under Books, Cool, Geek, Life

Tokyo Interactive Ad Awards

I read somewhere that the reason why Japanese advertising is sometimes difficult to understand is because it’s so subtle.

That, and a whole lotta quirky.

Thanks to the iMedia Connection e-mail newsletter I received earlier today, I can share with you the results of Tokyo Interactive Ad Awards, courtesy of TIAA judge Akihito Abe.

Especially this Kendo blog widget, which features a Kendoka who whacks the living crap out of bad words in your copy.

It’s awesome! Try it.

Needless to say, the other winning entries were pretty interesting, too.

And a whole lotta ‘quirky’.

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Filed under Advertising, Awards, Content, Design, Ideas, News, Trends, Uncategorized, Web, Widgets

The Website Development Process

pingmag.jpg

I’ve been working as a full-time ‘web professional’ at an interactive ad agency for the past 10 months.

During this time, I’ve built about 12 or 13 websites – that’s about 1.3 websites a month. Close to 80% of the time, I write all of the copy, from MSN text-links and expendable banners to headlines and error messages. I also work out the information architecture, sketch out the user journey and coordinate the viral marketing aspects of the site and/or campaign.

In short, I wake up every morning and feel like killing myself.

One of the most challenging things that I need to deal with, on a daily basis, is explaining the website development process to people.

(And some of them aren’t even my clients)

It gets even harder when they’re the kind of people who think that making websites is ‘easier’ compared to above-the-line campaigns or consumer relationship marketing.

I mean, how difficult can it be to make something that even their 12 year-old nephew can do?

When it comes to these folks, I usually direct them to cool places like A list Apart, where they teach you stuff about the Web in easily digestible, bite-sized chunks. But the last thing you want to do is overwhelm your clients – or your creative counterparts in the ATL team – and risk turning them into haters because they don’t understand how you work.

Thank God, then, for Ping Mag and their interpretation of the web development process.

Sure, the link is two years old, but it’s still one of the best ways to illustrate what we do, and how we do it.

Account servicing, go knock yourselves out.

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Filed under Advertising, Cool, Design, Development, Funny, Information Architecture, Web