Tag Archives: Work

You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)

Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.

In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”

You labeled people who subscribe to the awards culture as connoisseurs of esoterica.

And in the process, you said, we’re becoming more about us, and less about changing the world.

Hate to break it to ya, Jeff, but scam ads aside, you’re wrong.

Because, if you’re labeling the awards culture the fringe, then you’re also admitting that it is part of the long tail.

Today’s culture accommodates esoterica. And the Internet is its curator.

If there is an audience for anything on the Internet, then there is an audience for award-winning work, outside of advertising. And you can find them at places like Twitter, YouTube and of course, FFFFOUND!

You’ll find people who appreciate clever advertising anywhere. In music forums, on typography blogs and even good old fashion MSN. In fact, the probability of finding award-winning ads on the Internet is now more than ever since our industry discovered the wonderful world of viral marketing.

(And of course, there’s Google)

So, with all due respect, sir, you’re totally missing the point: Awards are not killing the industry. Scam work, probably.

But not awards, because now is the time for really creative work to not only shine but also, to be found.

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Filed under Advertising, Art, Awards, Content, Cool, Ideas, Trends, Web

Almost There

(Image from The Force.net)

We’re almost there.

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Filed under Geek, Web

The User Experience Designer’s Anthem – Part 2

(Image from Daniel Heaf’s Flickr)

Whitney Hess, you were indeed on to something when you declared Coldplay’s Fix You as the User Experience Designer’s Anthem.

Last night, I was driving home when I suddenly realized that The Klaxons ‘Not Over Yet’ could be a user experience anthem, too.

So, for the benefit of folks who haven’t heard of The Klaxons (or haven’t been to  Twilight Action Girl), here are the lyrics:

The Klaxons ‘Not Over Yet’

I’ll live for you
I’d die for you
Do what you want me to
I’ll cry for you
My tears will show
That I can’t let you go

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet

Don’t let me down
Don’t make a sound
Don’t throw it all away
Remember me
So tenderly
Don’t let it slip away

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet

Ooooh…
Yeahh…

I’ll live for you
I’d die for you
Do what you want me to
I’ll cry for you
My tears will show
That I can’t let you go

It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
Cos I can see through you
It’s not over, not over, not over, not over yet
You still want me, don’t you
It’s not over, not over, not over, not over yet
‘Cos I can see through you.

Thanks for the inspiration, Whitney.

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Filed under Ideas, Information Architecture, Life, Music, Uncategorized, Web

Whee!

(Image from Underconsideration)

I really wish I could say something.

But I can’t. Not right now.

I guess we’ll both have to wait for the official version.

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Filed under Life, Uncategorized

The Survey, 2008

I took the survey.

If you’re a full-time web worker, so should you.

And that means you, too:

Danny

Ari

Bel

Khairul

Kai Loon

Alexis

Syed

Arun

Joanne

Mark

John

James

Khailee

David

Agnes

Alan Bernard

Tommy Ng

And the good folks at Stampede Design.

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Filed under Content, Design, Development, Events, Geek, Ideas, Information Architecture, Life, Trends, Web

FTW.

Two years ago, I decided wanted to be a Web Standards crusader like Jeffrey Zeldman.

I thought I knew what needed to be done and how to do it.

But from time to time I wonder; has joining an advertising agency and attempting to influence the minds of clients, ATL teams and upper management to consider best practices really made a difference at all?

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Filed under Advertising, Content, Design, Development, Geek, Ideas, Life, Trends, Web

The Irony of Life

(Image from cactusbeetroot’s photostream)

Some time last year, I wrote a post on what I thought of one of Maybank’s advertising campaigns.

Yesterday, I just got back from Singapore after meeting some of their peeps.

If that isn’t irony, I don’t know what is.

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Filed under Funny, Life, Uncategorized