Tag Archives: Websites

Leo Burnett

Leo Burnett’s a great agency but their website redesign is a puzzle to me.

Apart from adding a few more steps, more copy to read and a greater perception of depth, I don’t really see any difference in terms of accessibility or functionality, compared to the old site.

There’s tons of hidden content. There’s not enough call to action. And there’s not much tactile control; trying to guide your pointer across the screen and choosing stuff to click on is like navigating in bullet-time. The most painful thing about the site, though, is that it forces you to learn how to use it, all over again.

On the bright side, that logo does look real spiffy in 3D. Heh.

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Filed under Accessibility, Advertising, Content, Design, Funny, Information Architecture, Reviews, Trends, Usability, Web

M&C Saatchi

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Last month I wrote a post where I made fun of some silly ad agencies websites.

I rattled on about their bad information architecture, user interfaces and highlighted some major design flaws.

Don’t get me wrong; I don’t have a problem with any of these nice multinationals.

I’m just letting off some steam, see, because I’m still frustrated about how ad agencies like to use the Web. I’m a little frustrated because even this year, the year of Twitter, the year of Semantic Web, the Year of Our Lord Two Thousand and Eight, some people are still preoccupied with presentation over content.

Some people still insist on long Flash intros, loading bars and strange storytelling when they should be concerned about content because content is what fuels social interaction and, duh, that’s what connects people to the Web.

(Like you, my loyal reader. There’s a reason why you keep coming back, yes?)

So, yeah, most ad agencies get the whole ad agency website thing horribly wrong.

M&C Saatchi‘s website, however, is an exception to the rule.

By the looks of their Home page, this is one agency that knows how to play ball.

Hey, look, grid-based web design! Hey, look, well-categorized information that includes news features and press releases! Hey, look, detailed search functions!

Slap my ass and call me Daddy, they’ve even got an accessibility statement page! And you can even download and print a contact list and their portfolio of work…in PDF!

Granted, the website was designed by the UK digital agency *play, but I bet that Someone Somewhere had to go through a great deal of wrangling just to convince the management to buy the simple idea.

I’m sorry if I hurt your feelings, but In My Honest Opinion this is how an ad agency’s website should look and behave; structured, simple and straight to the point.

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Filed under Accessibility, Advertising, Design, Development, Information Architecture, Reviews, Trends, Usability, Web

Silly Ad Agency Websites

Why is it that advertising agency websites are almost always silly?

How come award-winning agencies full of award-winning creatives manage to create some of the most ridiculous websites on teh internets?

Well, Gerry McGovern nailed it in an article in 2004 on why you should never let traditional ad agencies near your website:

“The average advertising agency fundamentally doesn’t get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results.”

Read the rest of the article here. Meanwhile, here are some silly ad agency websites that you can laugh at, er, check out:

1. Ogilvy.com

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It’s silly because: There are six tabs for news on the Home Page. Six tabs? This makes it difficult to differentiate between the newsworthiness of the news. Which tabs are relevant to you? And in what order?

2. Euro RSCG UK

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It’s silly because: You have to use spinning planets to navigate the website. In other words, the navigation isn’t just inter-planetary, it’s out of this world! Sorry.

3. Rapp Collins

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It’s silly because: The egg is the loading bar. It takes, like, forever to crack. Then, a blue hummingbird and a bunch of wires appear in the middle of the page. Wow.

4. TBWA

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It’s silly because: The header graphic takes up almost half of the page, so space for content is compressed into the lower half of the website. To add insult to injury, the designers created a special scroll bar that sits within the frame, which means you can’t use your web browser’s scroll bar to scroll down to browse the content. Ouch!

5. Bates/Lee Advertising

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It’s silly because: You can play around with the header graphic but it isn’t clickable and doesn’t link to content. So, why on Earth would you want to play around with it, anyway? Because you can?

Know of any other silly agency websites? Sharing is caring.

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Filed under Accessibility, Advertising, Design, Funny, Ideas, Information Architecture, Trends, Usability, Web