Tag Archives: Internet

You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)

Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.

In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”

You labeled people who subscribe to the awards culture as connoisseurs of esoterica.

And in the process, you said, we’re becoming more about us, and less about changing the world.

Hate to break it to ya, Jeff, but scam ads aside, you’re wrong.

Because, if you’re labeling the awards culture the fringe, then you’re also admitting that it is part of the long tail.

Today’s culture accommodates esoterica. And the Internet is its curator.

If there is an audience for anything on the Internet, then there is an audience for award-winning work, outside of advertising. And you can find them at places like Twitter, YouTube and of course, FFFFOUND!

You’ll find people who appreciate clever advertising anywhere. In music forums, on typography blogs and even good old fashion MSN. In fact, the probability of finding award-winning ads on the Internet is now more than ever since our industry discovered the wonderful world of viral marketing.

(And of course, there’s Google)

So, with all due respect, sir, you’re totally missing the point: Awards are not killing the industry. Scam work, probably.

But not awards, because now is the time for really creative work to not only shine but also, to be found.

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Filed under Advertising, Art, Awards, Content, Cool, Ideas, Trends, Web

How the world changes

(Image from Amber Mac)

In 2005, the first website I’d point my browser to after booting up Firefox would have been Gmail.

It didn’t matter whether I was at work or at home on a Sunday, first things first, I’d check my email. It’s one of those compulsive things that I’m sure everyone else does when they switch on their computer.

In 2008, the first thing I do every day is Tweet.

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The Survey, 2008

I took the survey.

If you’re a full-time web worker, so should you.

And that means you, too:

Danny

Ari

Bel

Khairul

Kai Loon

Alexis

Syed

Arun

Joanne

Mark

John

James

Khailee

David

Agnes

Alan Bernard

Tommy Ng

And the good folks at Stampede Design.

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Filed under Content, Design, Development, Events, Geek, Ideas, Information Architecture, Life, Trends, Web