Leo Burnett’s a great agency but their website redesign is a puzzle to me.
Apart from adding a few more steps, more copy to read and a greater perception of depth, I don’t really see any difference in terms of accessibility or functionality, compared to the old site.
There’s tons of hidden content. There’s not enough call to action. And there’s not much tactile control; trying to guide your pointer across the screen and choosing stuff to click on is like navigating in bullet-time. The most painful thing about the site, though, is that it forces you to learn how to use it, all over again.
On the bright side, that logo does look real spiffy in 3D. Heh.