Three Laws of Campaign Microsites

(Image from

With a nod to Isaac Asimov:

1. A campaign microsite may not leave a human being unfulfilled or, through inaction, allow a human being to come to boredom.

2. A campaign microsite must obey orders given to it by human beings, except where such orders would conflict with the First Law.

3. A campaign microsite must justify its own existence as long as such an existence does not conflict with the First or Second Law.




Filed under Accessibility, Advertising, Content, Design, Development, Geek, Ideas, Trends, Uncategorized, Usability, Web

2 responses to “Three Laws of Campaign Microsites

  1. Suffian Rahman

    Thanks. I’ve been getting annoyed with a lot of campaign sites lately. I hate seeing ‘template’ microsites and I sure as hell hate making them. Just venting.

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