(Image from www.am.askanet.ne.jp)
I officially hate the phrase “Content is king”.
I hate it. I fucking hate it.
It’s so overused now that it has lost all meaning.
So what if you have great content? So what if you believe in high production values? What’s the point if no one leaves a comment?
We have to amend that concept to “Comments is king”.
Think about it; if your content doesn’t incite any sort of interaction from your audience, then is it really king? If I don’t feel the urge to leave a comment, right there and then, or if you don’t even give me the chance to leave a comment, right there and then, then what’s the point?
Where’s it gonna go from there?
Okay, here’s what I mean: The image above is a photo of Japanese rice field art. It’s cool in a steampunk Star Wars sorta way, but what’s even cooler is the number, and quality, of comments that it evokes.
There’s a whole debate going on about it, over there. Every one of those people have a valid opinion, a unique sentiment to express; are the patterns on the rice fields Photoshopped? Or are the photos real? Who knows? Who cares?
Your audience does. And it always shows.
So yeah, comments is king.
Chris Brogan, if you’re reading this, back me up?
(Source: Matador Pulse)