Getting returning visitors

(Image from Universal Stopping Point’s Flickr)

“How do we get people to keep coming back to our site?”

People always ask me this question at work and I always ask weird questions in return because it depends on why you want people to return to a website.

What are you offering visitors?

What do you want them to do on your site?

What’s the top-of-mind recall for your site?

The fact that your brand is so cool? The fact that you’re a Fortune 500 company? Your award-winning Flash animation?

Bullshit.

It’s a science. And getting it right is as simple as how Matt Rossi from ifoh designs explains it.

Another nice post from Matt.

So, what do you think about his recommendations?

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Filed under Accessibility, Advertising, Development, Geek, Ideas, Trends, Usability, Web

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