(Image from Universal Stopping Point’s Flickr)
“How do we get people to keep coming back to our site?”
People always ask me this question at work and I always ask weird questions in return because it depends on why you want people to return to a website.
What are you offering visitors?
What do you want them to do on your site?
What’s the top-of-mind recall for your site?
The fact that your brand is so cool? The fact that you’re a Fortune 500 company? Your award-winning Flash animation?
It’s a science. And getting it right is as simple as how Matt Rossi from ifoh designs explains it.
Another nice post from Matt.
So, what do you think about his recommendations?