The comic, which is going to be made into a movie and slated for release in March 2009, should turn out to be pretty cool, too, since it’s directed by Zach Snyder (the dude who did an awesome job with Dawn of the Dead and 3oo).
What’s even cooler, though, is the fact that the pre-launch buzz is being channeled through a blog and not a typical flashy-but-useless Hollywood film website.
Blog entries are written by Zach Snyder and include news from last year’s Comic-Con, production stills and art. More importantly, it also comes with RSS, social bookmarking buttons and even a Flickr widget.
No, seriously, this is awesome.
This is how we do.
It’s refreshing to see a big film studio like Warner Brothers move away from those traditionally terrible film websites that aren’t user-friendly, don’t encourage feedback and never work properly, anyway.
I’ve been telling people the same old story since Day Frickin’ One; blogs aren’t just a great way to talk to your fanboys, they’re also a great way of sustaining the hype. If you know how to feed the right information to the right audiences, you can maintain the hype for as long as you want to.
The downside to Watchmen’s blog, however, is that you can’t post comments, so say goodbye to trackbacks, linkbacks and good old fashioned human discussion.
Zach, if you’re reading this, please enable comments! Comments are important!