Why UGC Still Rocks

Some people in advertising think that user-generated content is old news. They think UGC is just another ‘internet’ fad that probably comes and goes like most ad campaigns do.

Well, I think those advertising people should watch Mitch Joel’s video. It’s a parody of the MacBook Air commercial.

It’s funny. And gives some cool insight into how some consumers compare products before making a purchase.



Filed under Advertising, Content, Cool, Funny, Geek, Ideas, Life, Videos, Web

3 responses to “Why UGC Still Rocks

  1. Thanks for linking to the video. I had a lot of fun making it, but the truth is, I’m also a huge fan of Apple and their many brands.

  2. Suffian Rahman

    You’re welcome, Mitch. I thought your video was quite original. I’m a huge fan of Apple, too. I just haven’t got round to buying any of their products, yet. =P

  3. Pingback: Ah, the Death of UGC. Again. « (dis)information architecture

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