As advertising creatives, we have 24 hours in a day to generate ideas.
It sure as hell doesn’t stop when we leave the office.
But brainstorming all the time can be both overwhelming and addictive, as the team at Behance cleverly points out in the article Generate Ideas in Moderation!
Personally, I think we waste too much time on brainstorming. Spending anything over an hour on a brainstorm is bullshit.