Trees 1, Old School Agency Practices 0


(Image from adgoodness)

When I first joined the agency, I was curious about how people behaved in advertising.

Coming from a background in publishing, I was used to a very casual work ethic that involved independent decision-making, a lot less stress and a lot more alcohol.

I was naturally concerned about the ever-increasing pile of job briefs on my table. We never had job briefs in publishing.

We had job bags that we’d dump copy sheets and image CDs into and sign-0ff when the work was done.

So, I decided to ask someone about it, someone who had been in advertising for a while.

Me: Dude, I have a question.

Senior Art Director: What’s up?

Me: Why are job briefs always printed out? How come they’re not e-mailed to you?

Senior Art Director: I don’t know, man. That’s just how it is.

Me: But why? Wouldn’t it be a lot more economical to just e-mail job briefs? We’d save paper, you know.

Senior Art Director: Well, that’s how it’s done. Besides, all job briefs have to be stamped and signed-off, don’t you know that?

Me: Really?

Senior Art Director: Yeah. Dude, don’t you have work to do?

Me: Yeah, man. But I still think it would make more sense to just e-mail job briefs.

Senior Art Director: Yeah, whatever, man.

So, yeah. I went back to my desk and forgot about the whole thing.

For, like, a year.

Today, we had our first agency WIP of the year and the boss announced that as of 2008, all job briefs would be e-mailed or put in a shared folder.

You can print them out if you want to, he said.

But they won’t be printed out when you get them, he said.



1 Comment

Filed under Advertising, Funny, Ideas, Trends

One response to “Trees 1, Old School Agency Practices 0

  1. Awwwwwww comel nya. Ngap!

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