(Image from adgoodness)
When I first joined the agency, I was curious about how people behaved in advertising.
Coming from a background in publishing, I was used to a very casual work ethic that involved independent decision-making, a lot less stress and a lot more alcohol.
I was naturally concerned about the ever-increasing pile of job briefs on my table. We never had job briefs in publishing.
We had job bags that we’d dump copy sheets and image CDs into and sign-0ff when the work was done.
So, I decided to ask someone about it, someone who had been in advertising for a while.
Me: Dude, I have a question.
Senior Art Director: What’s up?
Me: Why are job briefs always printed out? How come they’re not e-mailed to you?
Senior Art Director: I don’t know, man. That’s just how it is.
Me: But why? Wouldn’t it be a lot more economical to just e-mail job briefs? We’d save paper, you know.
Senior Art Director: Well, that’s how it’s done. Besides, all job briefs have to be stamped and signed-off, don’t you know that?
Senior Art Director: Yeah. Dude, don’t you have work to do?
Me: Yeah, man. But I still think it would make more sense to just e-mail job briefs.
Senior Art Director: Yeah, whatever, man.
So, yeah. I went back to my desk and forgot about the whole thing.
For, like, a year.
Today, we had our first agency WIP of the year and the boss announced that as of 2008, all job briefs would be e-mailed or put in a shared folder.
You can print them out if you want to, he said.
But they won’t be printed out when you get them, he said.