Zeldman nails it, once again!
In his latest article ‘Understanding Web Design’ on A List Apart, web guru Jeffrey Zeldman effortlessly sums up what I’ve been trying to say about advertising and web design since like forever since I started this blog.
His appraisal of the industry, the web design process, trends and inflated pop jargon like ‘new media design’ is as lucid and inspiring as ever.
Go read it. Now.
If you can’t or you won’t, here’s a brilliant quote that sums up the gist of what Zeldman says in his article:
“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.”
Awesome. I feel like such a fanboy, but yeah; awesome.