What is MtoU?


A good indication of the effectiveness of your offline advertising is whether or not people can recall the URL on your ad, because, what is the point of drive-to-web if your audience can’t remember where you’re driving them to?

I saw a ginormous billboard in Bukit Bintang, KL, with a Domukon-like character on it. It was cool in a freaky sorta way and I thought that the art-direction was awesome.

But I couldn’t recall the URL!

I only remembered hearing about it from a friend who said that it was part of a new Maybank campaign.

So, I Googled it.

I expected to find it on the first page of results but it wasn’t there. So, I guess it wasn’t search-engine optimized, then.

No worries. How about looking for it on Maybank’s website? Surely, there would be a link or a promotional banner to the website on the homepage?


No links.

Next, I went back to Google and typed “What’s M to you?” and what I got was “Did you mean: “What’s ME to you?”.

Oh well.

OK. Let’s try typing out “What is M2U?” I thought to myself.

Nope. Still no luck.

Finally, I clicked on the “pages from Malaysia” radio button on Google and found that the first four search results were all about Hotlink!

So, how did I get to the website?

Honestly, I can’t remember.

But then again, it’s hardly surprising that I couldn’t find the website’s address when I couldn’t even recall what the product was.

So, what is M2U?

I think it is an online contest driven by user-generated videos. I think it’s definitely going to win some awards because the Flash animation is mind-blowing, especially in the details; if you play a video, you’ll notice that the freaky little Domukon dude is actually the progress bar. Woah!

Practical advice?

If you’re going to make a website, I guess it would be important to make sure people know what’s it’s about, what you have to offer and why they are there, in the first place.



Filed under Accessibility, Advertising, Funny, Trends, Usability, Web

4 responses to “What is MtoU?

  1. iparadiso

    Well I guess not all consumers would go to the lengths you went to find the link to the website. I’ve seen some ads in the US where it just says “Google: Dodge Trucks”. I think that’s pretty clever.

  2. Suffian Rahman

    I agree. I think most consumers would give up after 1 minute of unsuccessfully searching for the site.

    So, can I go to Vegas?

  3. Pingback: links for 2007 08 04 — IT advertising

  4. Pingback: The Irony of Life « (dis)information architecture

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