A good indication of the effectiveness of your offline advertising is whether or not people can recall the URL on your ad, because, what is the point of drive-to-web if your audience can’t remember where you’re driving them to?
But I couldn’t recall the URL!
I only remembered hearing about it from a friend who said that it was part of a new Maybank campaign.
So, I Googled it.
I expected to find it on the first page of results but it wasn’t there. So, I guess it wasn’t search-engine optimized, then.
No worries. How about looking for it on Maybank’s website? Surely, there would be a link or a promotional banner to the website on the homepage?
OK. Let’s try typing out “What is M2U?” I thought to myself.
Nope. Still no luck.
So, how did I get to the website?
Honestly, I can’t remember.
But then again, it’s hardly surprising that I couldn’t find the website’s address when I couldn’t even recall what the product was.
So, what is M2U?
I think it is an online contest driven by user-generated videos. I think it’s definitely going to win some awards because the Flash animation is mind-blowing, especially in the details; if you play a video, you’ll notice that the freaky little Domukon dude is actually the progress bar. Woah!
If you’re going to make a website, I guess it would be important to make sure people know what’s it’s about, what you have to offer and why they are there, in the first place.