Cycle & Carriage Bintang


If you’ve ever wondered what the Cycle & Carriage Bintang logo would look like if it was animated, well, wonder no more.

It’s going to be the first thing that you notice when you visit their corporate website.

No, really.

But the two cute little discs spinning along at 9000 rpm aren’t the only eye-catching design elements on the homepage.

There are other things that you will notice about the layout; a bad use of whitespace, inconsistent page dimensions and additional scroll-bars inside the pages, among others.

Overall, the website content reads very much like an annual report and curiously, the pull-quotes look a bit like tag clouds.

Then biggest problem about the content, apart from the lack of emphasis on important sections and no call-to-action for the visitors to get more involved with site, is the lack of an emotional pull. It feels like you’re reading another brochure that someone converted to HTML and Flash.

As for the good bits, well, content-wise, the ‘Careers With Us’ is helpful to the point of offering resume writing tips and outlining a potential employee’s career development plan.

If you’re wondering whether the parent company’s website is any better, you can check it out here.


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Filed under Accessibility, Design, Development, Reviews, Usability

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