I’m probably the only person in the world who’s wondering about this right now (and that can both a good and a bad thing) but what ever happened to skip-intro.org?
You’d think that a resource like that would be useful, given the increased importance of usability in Flash website design. Oh well. It would be great to have more sites dedicated to encouraging better web practices for Flash developers and designers out there.
Which brings me back to the subject of this post; the Skip-Intro link.
If your client wants a Splash Page, you need to make sure that your visitors have an option to skip the intro, in case they have a day job or they’re just ADD.
On the other hand, if you put a ‘Skip Intro’ link on your Splash Page, you’ll need to understand that people will most likely click on that link, anyway, not because they’re impatient because they have day jobs, but hey, maybe just because it’s there.
So, what’s a good solution, then?
Well, if you absolutely need to have a Splash Page, at least make sure that it does something. You might as well use it to do some good. And preferably, goal-oriented. Like channeling people to a specific section or providing them with a link to free tools or downloads.
But hook them on the spot with something you consider useful to their interests. Because, if you don’t, they’re going to be a thousand miles away by the time your cute little promo loop starts playing again.
If you’re still not convinced about splash pages, then maybe you should check out this book. =)