Achievement Unlocked: Finished Halo Wars

(Image from the Official Halo Wars Community Site)

Yes, despite my heavy work routine, I managed to finish Halo Wars.

Mission 15 was a bitch. But what a great game.

See you on Xbox LIVE!

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.

The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.

I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.

Almost There

(Image from The Force.net)

We’re almost there.