You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)
Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.
In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”
You labeled people who subscribe to the awards [...]

Achievement Unlocked: Finished Halo Wars

(Image from the Official Halo Wars Community Site)
Yes, despite my heavy work routine, I managed to finish Halo Wars.
Mission 15 was a bitch. But what a great game.
See you on Xbox LIVE!

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.
The direction is great, the effects are pretty but what I love the most about this spot is [...]