You’re wrong, Jeff Goodby

(Image from Campaign Brief Asia)
Sorry, Mr. Jeff Goodby, co-chairman and creative director of Goodby, Silverstein & Partners, but you’re wrong.
In a recent  article in Advertising Age, you condemned the awards culture in advertising. You said that it “rewards work that is increasingly unknown to anyone outside the business.”
You labeled people who subscribe to the awards [...]

Thank You for Reading

(Image from TODO.TO.IT‘)
Hello strangers.
Just want to say thanks for dropping by. Even though I haven’t been posting much these days. It’s pretty encouraging that there are people still stumbling across my posts through search engines and, gasp, RSS readers.
So, what the hell are you guys reading?
An old review of Happy.com.my.
My poking fun at ad agency [...]

Fake MINI Viral FTW

It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.
The direction is great, the effects are pretty but what I love the most about this spot is [...]