It’s been a while since I wrote anything about MINI, after all, it has been almost a year since I last worked on the brand, but this YouTube spot wins on so many levels.
The direction is great, the effects are pretty but what I love the most about this spot is that it makes fun of viral ads, while remaining incredibly on-brand. I mean, Still Free was great and Bike Hero was awesome, but this just about blows everything else out of the water.
I wish we could have done something like this when we launched The Other MINI in Malaysia, last year.
